Monday, March 31 · 12:30 – 2:30pm EDT
Online
In this talk Jordi Duró will explain how the ‘Cubist’ graphic style invaded Spain in the 1930s. From Conservatives to Revolutionaires and up and down the social ladder, this avant-garde style was embraced by Spanish society in a manner never seen before or afterwards. The Republic’s defeat in the Civil War also became the demise of this style.
Duró has photographed dozens of unpublished pieces from his collection to show how foreign influences were adopted and reinterpreted by a country that desperately wanted to become modern. All of the examples showcase Typograpy and lettering, with emphasis on the letterpress geometric type that gave way to the Super Tipo Veloz.
Jordi Duró studies Graphic Design at Eina School of Design in Barcelona and at Parsons School of Design in New York. As well as journalism at the Universitat Autónoma de Barcelona. Creative Director at Duró, a studio specialized in editorial and branding design. He currently teaches at Pompeu Fabra and Eina universities, both in Barcelona. He carries an intense activity as an illustrator and, since the appearance of the newspaper ‘Ara’ almost 14 years ago, he has his own daily graphic opinion section there. He has authored the book ‘Cesc Cartellista’ and the children’s book ‘Bar Zoo Lona’. He accumulates old paper ephemera and lots of R’n’R 45s.